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IBIS GHANA

November 19, 2010 1 comment

ibis Ghana

ibis, the worldwide reference
in the economy hotel industry
ibis is Accor’s economy hotel brand. Since inaugurating its first hotel in 1974, ibis has
earned a worldwide reputation for excellent services at very competitive prices based
upon an international standard offering all the major services of a modern
hotel, for the best local market value.
MARKET LEADER IN EUROPE, WORLDWIDE
DEVELOPMENT
Thanks to the success of this concept, ibis has expanded rapidly to become the
European market leader in the economy hotel industry and one of the five largest
worldwide operators, with 790 hotels and nearly 90,000 rooms in 39
countries*.
In 2007, ibis launched the biggest expansion plan in its history. Strengthening its leading
position across the world and intensifying its growth in emerging markets, particularly in
Asia and in Latin America, this ibis network will have 1,100 hotels by 2010, in
more than 70 countries across all five continents.
THE STRENGTH OF A WORLDWIDE STANDARD
Around the world, the ibis standard guarantees to its customers:
• Locations in the vicinity of airports, train stations, business centres and tourist
destinations
• Modern and well-designed en-suite bedrooms
• Services available 24 hours a day, 7 days a week
• Bar as well as hot and cold snacks available 24/7
• Simple, clear and consistently competitive rates
Adapting itself to the demands of local markets, the ibis standard allows the hotel chain
to satisfy the needs of its national and international business (57% of its customers) and
leisure clientele (43%).
INNOVATING IN THE INTERESTS OF QUALITY
Innovative room design, new restaurant concepts (over 20 around the world), and multiskilled
employees: ibis is constantly investing to guarantee its customers extra quality at
no extra cost.
This investment in quality is recognised around the world: in 1997, ibis was the first
economy chain to receive the international quality standard certification ISO
9001, recognised in over 150 countries.
A PIONEER IN COMMITMENT TO THE ENVIRONMENT
In 2004, ibis became the world’s first hotel chain to have secured the ISO 14001
environmental certification. This environmental certification – most recognized worldwide
– validates corporate management policies regarding waste reduction and water and
energy consumption. Already one third of ibis hotels have been certified ISO 14001. ibis
has set itself a target of having 75% of its hotels certified by 2010.
*Accor hotels portfolio as of 30th of June 2008

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